There is nothing like a warm welcome when passing the threshold of the door of a friend’s nest or a proprietor’s shop. This week I felt that sincere reception when I visited Jeremy at Red Fox, an unexpected, enviable and dare I say fervent little shop where good clothes and fine crafted jewelry casually are displayed for your enticement.

Red Fox brings freshness, motion and adventure to a not-so-trodden part of PCH. While across from a local hotel business, the majority of the foot traffic gravitates toward the main beach in the center of town. If visiting Laguna Beach, do take a few extra steps southbound and enjoy a pleasant stroll along the Pacific Coast to see the street brimming with local boutiques like Red Fox.

 A few items that you won’t want to miss in this curious corner shop are the SW3 Bespoke vest, Glam jewelry by Mishka Piaf,  and the jewelry wall by Vanessa Mooney—her statement piece has been on my wish list for sometime now.

Feel like a star by taking a few steps from your nest and patronizing your local stores—it’s a triumph for everyone. Happy small business shopping! Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated every year on the Saturday after Thanksgiving. Take advantage of Red Fox’s all weekend long discounts.